Cross-Functional Pharma Problem Solvers
Complete brand identity system including visual standards, voice guidelines, and application rules.
Brand Foundations
Brand Identity
XPharm
Cross-Functional Pharma Problem Solvers
Cross-functional pharma operations consultancy specialising in solving complex Technical Operations problems across CMC, Quality, Supply Chain, Serialization, and Global Trade Compliance.
Mission
To help pharma and biotech organisations scale, launch, and operate with precision — especially when problems are interconnected, urgent, or unclear.
Vision
XPharm exists to bring clarity and execution excellence to the most complex operational challenges in pharma. We bridge the gaps between functions, eliminate ambiguity, and deliver practical, high-impact solutions that keep medicines moving.
Tone of Voice
We communicate with clarity and authority, always focusing on solutions. No fluff. No vague consultancy jargon. Execution over theory.
Brand Values
Cross-Functional Clarity
We connect the dots others miss.
Precision
Every recommendation is grounded in operational reality.
Execution-First Thinking
We solve problems, not create slides.
Speed & Discipline
Especially when timelines are tight.
Partnership Mindset
We embed ourselves, not observe from a distance.
Color System
Our color palettes are designed to maintain consistency across all brand touchpoints while providing flexibility for different applications and themes.
Main identity palette for website and primary materials
About OKLCH Colors
XPharm uses the OKLCH color space for precise, perceptually uniform colors. OKLCH provides better color interpolation and accessibility compared to traditional hex values. The format is: oklch(lightness chroma hue)
Typography
Inter
Use Inter for 90% of text — readable, modern, clinical. Perfect for body copy, UI elements, and general communications.
Light 300
Regular 400
Medium 500
Semibold 600
Bold 700
Playfair Display
Use Playfair Display sparingly for hero lines or high-impact headings. Adds elegance and sophistication to key messaging.
Cross-Functional
Problem Solvers
Geist Mono
Use Geist Mono for anything operational, data-driven, or technical. Process diagrams, code, analytical visuals, and specifications.
CMC_Process_v2.4
SerializationID: XP-2024-001
Status: [APPROVED]
Type Scale
Logo Usage
Logo Variants
On Dark Backgrounds
Inverted for dark backgrounds
Inverted for dark backgrounds
Inverted for dark backgrounds
Clear Space
Maintain clear space equal to the height of the "X" around the logo at all times.
Do
Don't
Imagery & Layout
Our visual language reinforces precision, clarity, and scientific excellence through carefully curated photography and disciplined layouts.
Photography Style
Preferred Imagery
- Clean, high-contrast, scientific visual language
- Macro shots, lab textures, structured patterns
- Architectural or grid-based visuals
- Abstract, technical, modern imagery
- Teal/blue undertones preferred
Avoid
- Cliché doctors/lab coats stock photography
- Generic corporate handshakes
- Busy or cluttered compositions
- Inconsistent photography styles
- Low contrast or muddy images
Layout Principles
High Whitespace
Let content breathe. Generous margins and padding create elegance and improve readability.
Grid Structures
Strong vertical rhythm with thin dividers. Use the "X" motif as a geometric reference.
Minimalist Icons
Clean, simple iconography. Avoid clutter — clarity is the brand.
Messaging
Pre-approved copy blocks for consistent brand communication across all channels.
Cross-Functional Pharma Problem Solvers
XPharm solves complex pharma operational problems by connecting CMC, Quality, Supply Chain, Serialization, and Compliance into one coherent execution engine.
XPharm is the cross-functional partner for pharma scale-up and operations. We bring clarity to complex, interconnected challenges and deliver execution that moves programmes forward — fast, decisively, and with precision.
When to Use the Secondary Palette
Whitepapers
Dense documents requiring subtlety
Executive Content
Internal or board-level materials
Reports
Data-heavy or analytical documents
Backgrounds
When teal would be overwhelming
Brand Restrictions
These guidelines protect the integrity and consistency of the XPharm brand. Adherence ensures our identity remains strong and recognizable.
No Warm Colors
Don't introduce oranges, reds, or yellows into primary brand materials.
No Playful Fonts
Don't use rounded or playful typefaces. Maintain professional typography.
Minimal Gradients
Don't use gradients except extremely subtle ones. Keep it clean.
No Clutter
Don't clutter pages with shapes — keep layouts disciplined and focused.
Consistent Photography
Don't mix photography styles. Maintain visual consistency across all materials.
"Clarity is the brand."